The founder of Smith Profits™, ranked #1 with Mutual of New York (MONY), The Equitable, AXA Financial, and in the TOP 1% of IMDb, hands business owners the PROVEN plays he runs every day. Pre-sale is open now. The book releases mid-December 2026.
WINTER GARDEN, Fla., November 11, 2026
People buy from those they know, notice, and trust. It’s as simple as that. Yet most business owners work hard on just one of those three and wonder why revenue won’t budge. Robert J. Smith, MFA, founder of Smith Profits™, wrote his new book to fix exactly that. The Authority, Visibility, and Trust Playbook for Increasing Sales, Revenues, and Profits (Smith Business Books) is open for pre-sale today at SmithBusinessBooks.com/Playbook, with release scheduled for mid-December 2026.
“AUTHORITY, VISIBILITY, and TRUST isn’t theory,” says Smitty. “This is our actual playbook. It scores consistent big wins for us. Model your playbook after what you read here, and you will consistently score big wins, as well!”
The Big Idea: Three Essentials That Multiply
The Playbook rests on one formula: Revenue Growth = Authority × Visibility × Trust. Your Authority makes you the expert. Your Visibility makes you easy to find. Your Trust makes you believable. Multiply anything by zero, and you get zero.
“The brilliant consultant nobody has heard of has Authority without Visibility,” Smitty explains. “The owner who posts every day and never closes has Visibility without Authority. Neither of them has a sales problem. Each is missing an essential element.”
Smitty learned that lesson the PROVEN way. He led worldwide production and set records with multiple Fortune 500 Companies. “Those records were never achieved by one segment carrying the rest,” he says. “They were set when every part of the system pulled in the same direction, at the same time. Revenue is driven the same way.”
He also practices what he preaches. Smitty ranked #1 with Mutual of New York (MONY) and in the TOP 1% of financial advisors worldwide. He ranks in the TOP 1% of the Internet Movie Database (IMDb). His Above the Median podcast consistently ranks in Apple’s Top 50 Entrepreneurship shows. He writes for Forbes and leads the #1 Best Selling INFLUENCE IN ACTION™ book series.
Inside the Playbook
The book opens with the AVT Self-Score, a 5-minute test that shows readers which Essential is holding their revenue near zero, and exactly which chapter to start with. Then come the plays:
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AUTHORITY: Host a podcast that reaches Apple’s Top 50, own a TOP 1% IMDb ranking, write a #1 Best Selling book, and qualify for a Google Knowledge Panel and a Wikipedia profile for your brand.
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VISIBILITY: Guest on podcasts, issue consistent news releases, get featured in digital magazine articles, and leverage television interviews with network authority and high production values.
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TRUST: Become the go-to provider in your market, always deliver optimal results, be referrable, and keep discovering new solutions.
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RESULTS: Put it all together, give the people what they want, and turn all three into sales, revenues, and profits.
“Without Authority, you chase. With Authority, you are chased,” says Smitty. “Ben Franklin said an investment in knowledge pays the best interest. This book is that investment. Now take ACTION.”
Photos, Video, and Availability
Watch: Smitty on The Authority, Visibility, and Trust Playbook (YouTube)
Pre-sale: SmithBusinessBooks.com/Playbook
More books by Robert J. Smith, MFA: Amazon.com/Author/RobertJSmith
Work with Smitty: SmithProfits.com
Photos below: (1) Robert J. Smith, MFA, author photo; (2) full cover of The Authority, Visibility, and Trust Playbook. High-resolution files available on request.
About Robert J. Smith, MFA
Robert J. “Smitty” Smith, MFA, is the founder of Smith Profits™, where he brings business owners and leaders higher sales, revenues, and profits. He led worldwide production and set records with multiple Fortune 500 companies, ranked #1 with Mutual of New York (MONY), and ranked in the TOP 1% of financial advisors worldwide. He ranks in the TOP 1% of IMDb, hosts the Above the Median podcast, and writes for Forbes. He is the author of Everything You Always Wanted to Know About Increasing Business*: *And Were Afraid To Ask and leads the #1 Best Selling INFLUENCE IN ACTION™ book series. His next book, #1, features interviews with people who ranked #1 worldwide.
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Media Contact Details
Robert J. Smith, MFA
Smith Profits™
Email: Send Email
Phone: (407) 508-0200
Website: smithprofits.com
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